THE CASSETTE PLAYA AW10/11 PRESENTATION



FASHION'S FIRST EVER LIVE AUGMENTED REALITY PERFORMANCE.

LONDON FASHION WEEK. SOMERSET HOUSE SUN 21 FEB 2010



'Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality'