Karen MIllen

Karen Millen Spring Summer 2011

Tuesday, 31 August 2010

Fred Perry

Fred Perry from Sean Matthews on

Sunday, 29 August 2010

Saturday, 28 August 2010

H&M A/W2010 Trend Guide

H&M Give some trend guides for autumn/winter 2010 take a look at what they have got.

BBC @ Present

N*E*R*D played their new album Nothing while in London at Present, thanks to Havana Club Rum, Kigo, Peroni and 69 Colebrooke Row for helping us pull it of. We will also play the album during our Fashion’s Night Out event at our Soho store on September 10th!

Thursday, 26 August 2010

John Smedley 2010 Fall/Winter Lookbook

Here on the 3rd Floor we take great interest in all things British. English tailoring is re-emerging in menswear courtesy of John Smedley this Fall. The brand was established 225 years ago, but has consistently followed trends in modern fashion without straying from it’s British heritage.

Wednesday, 25 August 2010

Nike Sportswear Destroyer Varsity Jacket Preview

Marcus Troy previews an upcoming look into Nike Sportswear’s 2011 spring Destroyer Jacket. designed in a simple black body with white leather sleeves, it features extensive patches over the arms, chest and back. Stay tuned for more details of a release.

nike sportswear destroyer varsity jacket preview 1 Nike Sportswear Destroyer Varsity Jacket Preview

nike sportswear destroyer varsity jacket preview 2 Nike Sportswear Destroyer Varsity Jacket Preview

nike sportswear destroyer varsity jacket preview 3 Nike Sportswear Destroyer Varsity Jacket Preview

Paul smith Mini Cooper Edition

Today we take a look at the British brand Paul Smith and its Mini Cooper logo. The interesting British 60's hit product Mini Cooper which comes in Paul Smith's signature colors. The Mini Cooper is printed on many of their products, especially their bag's as seen below.
Take a look at MINI's interview with Paul Smith below
by T@3FS

Black Biscuit by 3FS

On request we take a look at the urban duo Black biscuit in their we're fly music video the duo from London are looking just as their music video says FLY as seen in their Sponsor Trikki Clothing. Our friends Trikki here on the 3rd floor studio who we have done posts on recently (see older posts) is also worn by artists such as Troizon, Rawz Artilla, DJ Ironik and West Ham Football players.
by T@

Take A Look

also check out for more on the duo

Monday, 23 August 2010


Taking a second look.....

Billionaire Boys Club continues its forever evolving collections as the brand presents its latest seasonal collection via lookbook. Fall/Winter 2010 offers quite possibly the brand’s most extensive and beautifully developed collection yet.. Standout points include varsity jackets, knits, blazers, and vests paired with chinos, pants, and denim, all falling inline with the unorthodox approach we’ve come to expect from the Pharrell Williams/NIGO-headed label. Two thumbs up for from the guys at the 3FS..

Masterplan for Hong Kong District

OMA has revealed its masterplan for a major new arts district in Hong Kong. The scheme, which is in competition with proposals by Foster & Partners and Rocco Design Architects, comprises three urban villages located on a 40-hectare waterfront site facing Victoria Harbour.

Sunday, 22 August 2010

Cartier Love 2010 Collection

Cartier continues its Love Series with a peek into a couple of items from the 2010 Collection. Featured is a platinum ring and platinum bracelet, both beautifully encrusted with several gems, including purple spinels, sapphires, pink gemstones, amethysts and aquamarine stones. For those with the funds, they now available through the Cartier store in Causeway Bay, Hong Kong, price at $17,300 HKD for the ring, and $53,000 HKD for the bracelet.

Thursday, 19 August 2010

V.A.S - Beat Up

On request from V.A.S himself we bring to you V.A.S beat up a song by the talented young artists from London a very catchy tune, he could be the next big thing check him out.

'' I say Glasses they say GLAAASSES '' haha

Pointer by Gareth Skewis

Defining the Moment: Gareth Skewis of Pointer from on Vimeo.

A look at Pointer an independent british British footwear brand by Gareth Skewis who had a big role in saving the British skate institution, Slam City Skates. In this episode we take a look at a day in the life of Gareth Skewis around the brand Pointer in East London's famous shoreditch as well as talk about the Pointer Aesthetic and how it gets around in the corporate footwear companies.

- T@3FS

Pharrell Talk to GQ about personal style

  • He describes himself as "an expressionist". He's the frontman of N*E*R*D, one half of the Neptunes, designs clothes for Billionaire Boys Club with Japanese design god Nigo, produces the occasional piece of furniture and on new album Nothing proves that he can still make music which makes you dance first and think second. Sitting in Shoreditch's Present store surrounded by his new autumn/winter collection, Pharrell Williams - with the odd interjection from bandmate Shay - reveals his thoughts on style exclusively to

  • My style hero was Batman. Now it's Tony Stark.

  • Check out more on GQ

Wednesday, 18 August 2010

Shoe Etiquette: The Sebago Nexus Project

Yes that's right you've seen this before... but we just don't what you to forget the sebago Nexus Project. Remember to stop by the 3rd floor for more.

Ronnie Fieg brings together influential bloggers Marcus Troy, Joshua Kissi of Street Etiquette, William Yan, Greg Weinsten of Culture Shoq, and director Jake Davis to redesign and reconstruct classic footwear in the Dominican Republic for Sebago.

brown rucksack

Dos Equis by Kaws – A Full Look

Have a look at the upcoming collaboration between Mexican beer brand Dos Equis and Kaws. Finally the full bottle design has been revealed today.

The New York artist worked on a bottle design for the Lager and the Amber, both featuring his “X Eyes” all over. As excited as we are, a trip down to will be required in order to buy one.

Fred Perry Authentic F/W 2010

Fred Perry Authentic as always showing British authenticity and heritage in their garments potray it to no shock in their 2010 F/W campaign. From tote bags and sweats to parkas and suspenders, fred perry offer a range of styles for their upcoming winter season, kicking it back to the 1970's British sensibility in the lookbook available soon.-
T @ The 3FS

Paul Smith cufflinks

The latest addition to the Paul Smith collection affords the nautical theme to even the most dressy business attire. The Paul Smith Scuba Diving Cufflinks depict two different wetsuit-clad figures encapsulated within a blue water background, with silver trimmings. The Paul Smith signature logo is embossed and scripted on the swing back.
Source: Por Vocacao

Tuesday, 17 August 2010

Tod's ipad case

Tod's has delivered an iPad case that does for technology what its driving shoes did for schoolboy style. The finished product translates the Italian shoemaker's carefully finessed approach to design complete with fine fabrics, rich colour and interesting fabrics - the rare "statement blue" alligator had no chance in the wild.

Calfskin, £265. Alligator, £3,320. Available from November.


Sunday, 15 August 2010

A look back at : Temple Bags

Temple Bags: Made in America from McManus Studios on Vimeo.

3FS take a look back at the Temple bags made in America, a true inspiration their story take a look :)

Saturday, 14 August 2010

Mash X Trikki

The 3rdFloorstudio went down to the Mash X Trikki Launch in west London. Trikki being one of our favorite upcoming brands here on the 3FS, we where delighted to see Rikki and Nikki the owners of Trikki and see how things were at mash. Have a look at what we saw.

Friday, 13 August 2010


Today we take a closer look at the Brand by the two brothers Akapello. Established in London and made in London. The brand sets a standard of custom made garments made to perfection. Take a look...

Thursday, 12 August 2010

"I Make Clothes": Scott Sternberg of Band of Outsiders

For the past seven years, Scott Sternberg's Band of Outsiders has come to represent one of America's best contemporary men's labels. The brand has effectively maintained preppy cues to the past all while continuing on a considered modern aesthetic. In this episode of Hypebeast TV, we meet candidly in Sternberg's office to gain an insight into his personality and brand.

Director: Alexander Klein
Editor: Andrew White

Monday, 9 August 2010

YSL by Night

YSL by Night from Nast Magazine on Vimeo.

YSL show by night

Sunday, 8 August 2010

Usher wearing Kris Van Assche Sneakers

Usher took to the stage to support his New Look Foundation’s 1st Annual World Leadership Awards at Atlanta’s Cobb Energy Performing Arts Center. The Grammy award winning R&B singer was rocking an all black outfit with a pair of Kris Van Assche sneakers on his feet. These sneakers made their first appearance as part of the Fall/ Winter 2009 collection, and feature a unique strap design with suede and leather.

Friday, 6 August 2010

Trans Elite Sweater

Today we Look into the production of Apolis Activism's Trans elite sweater made in Nepal. The Apolis crew's video show's how their sweaters are made in the Nepal as well as the people who makes them. As Apolis say the making of the Trans Elite sweater also ''showcases the value of Nepal;s Rich Culture, Abundant Adventure and established industry.'' Take a look
- 3FS(3rd Floor Studio)

Ibn Jasper

A name you may have heard or a face you may have seen, Ibn Jasper is one of those unique individuals that manages to always stay on top of things at his own pace. Most known for his relationship with Kanye West, many people credit Ibn as one of the most talented barbers in the game. More than that however, Ibn definitely has his own approach and outlook on the day to day, and you'll probably catch him riding through the city on his skateboard or bike. We caught up with Ibn in Los Angeles as he took us down Fairfax to some of the most well known street wear shops in the country, including Diamond Supply Co. with Nick Diamonds. Learn more about Mr. Jasper and what makes him tick.

Globetrotter 'Azure' Luggage Collection

Globetrotter 'Azure'
Luggage Collection

My dream luggages have finally 'materialised' in the world! Globetrotter, the luxury trunks and luggage maker has launched a special collection, named 'Azure' this July to set the tone for refined travelling. Cruise stripes in refreshing aqua blue and white are matched with natural leather for a soft breezy colour way. The natural leather will patina over time and add a new layer of charm to these lovely travel companions. Using these luggages, I would imagine vacations in the south of France, elegant holidays such as those in the 19th century, where each journey made are full of novelty and adventure.


Wednesday, 4 August 2010

Ode to the 'Lo

Street Etiquette July 2010 Classic Polo Blog Post:

A look at Joshua Kissi from street etiquette, with his Banana Republic pima cotton polo - Gap selvedge straight jeans(tailored) and Sebago black tasseled Loafers, Making a great outfit

Tuesday, 3 August 2010

Topman - London

IN-STORE Topman stylist Oxford Circus, London from Sugar and Sorbet on Vimeo.

A look at: Topman Store London and their special feature of having your own personal stylist for free, we find this really cool check it out.
- 3FS ( 3 Floor Studio)

Wholesome Store London

Street Style - 'IN-store', wholesome London from Sugar and Sorbet on Vimeo.

A look at: Wholesame store London

Sunday, 1 August 2010

Brixton Fall 2010 hats

For Fall '10 Southern California hatmaker Brixton gives the new and signature styles earthier tones as well as plaids, herringbones, and smooth felts. We quite like "The Pack" bowler with its classic, gentlemanly disposition that's got a bit of a Brixton twist.

YSL F/W 2010 Footwear


Selfridges & Co Ltd