The Tanning Effect

The Tanning Effect: Series by Steve Stoute

Former music executive Steve Stoute presents The Tanning Effect video series coinciding with his new book “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy.” Stoute takes a closer look at how pop culture transformed a generation of listeners and created a new global marketplace. In the videos, Stoute sits down with Jay-Z, Pharrell Williams, Lady Gaga and Jimmy Iovine to speak about how today’s generation have rewritten the rules of the new economy. For an in-depth look, purchase the book online and at retailers today.