Supreme Exposure

Supreme

Spring/Summer has brought round a veritable feast of colaborations for
Supreme, a label that has until now shied away from the bright lights of
the main stream. Launched in 1994 the label focused on skate boards, caps
and easy wearing apperal, aimed at the ever growing skate boarding
community, quite a far cry from the recent events that feature a photo
shoot with one of the worlds biggest pop stars Lady Gaga as well as
collaborations with Thom Browne and Playboy.

This venture in to the popular has left some hardcore fans of the brand
feeling let down, is this a case of another brand betraying its roots or
the natural progression of a clothing label trying to break barriers time
will only tell.