Lupe Fiasco
What U Want (Chad Hugo Remix)
Ray-Ban
'The Columbus of The Cosmos'
Supreme
Spring/Summer has brought round a veritable feast of colaborations for Supreme, a label that has until now shied away from the bright lights of the main stream. Launched in 1994 the label focused on skate boards, caps and easy wearing apperal, aimed at the ever growing skate boarding community, quite a far cry from the recent events that feature a photo shoot with one of the worlds biggest pop stars Lady Gaga as well as collaborations with Thom Browne and Playboy. This venture in to the popular has left some hardcore fans of the brand feeling let down, is this a case of another brand betraying its roots or the natural progression of a clothing label trying to break barriers time will only tell.