Collaborations

Today, S&M wants to explore the idea of a collaboration between two brands.

Everywhere you look in the fashion world, a new collaboration has been created. Fair enough, most of them are very smart ideas, but surely to create a new fashion, this 'fad' of collaboration is becoming a dated-ideal.

We create our own looks for a reason and to progress forward, we should use the imagination that started our first ideas over and over again to keep our designs fresh and modern.

What are your opinions on collaborations? Should brands use one-another to enhance themselves or is this just commercialism of big brands a lazy method of creating something 'new'?

Send us your thoughts on the matter...

S&M @ 3FS