Penfield 2010 Fall/Winter Video by Derived Threads

American outdoor label Penfield is the focus of Montreal retailer OFF THE HOOK and their associated creative crew DERIVED THREADS with the following 2010 fall/winter video lookbook. Shot in the Québécois backcountry on Mount Orford, the video presents the essence of Penfield through the eyes of the DERIVED THREADS crew. The video was directed by OFF THE HOOK manager, Johnny F. Kim.